Ross Macpherson | CFA Institute

Personal Details

Bio

Ross Macpherson is the President of Career Quest, a recognized expert in advanced career strategies and a sought-after speaker known for delivering powerful sessions that teach real-world career success strategies. He has spoken extensively to professional audiences across the U.S., Canada and Asia, and has delivered “Best of” presentations at global industry conferences, major career events and some of North America's top Executive MBA programs including Wharton, Rotman, UCLA, Michigan State, and others. His high-energy style, exceptional group dynamic skills, and real-world success strategies have consistently put him at the top of the career management speaking circuit.

Ross has also delivered both in-person workshops and webinars to CFA member societies on topics ranging from Advanced LinkedIn Profiles to Building a Strong Online Brand.

Ross is a Certified Personal Branding Strategist, Certified Online Identity Strategist, Certified Interview and Job Search Coach, and is recognized as one of the very best resume writers in North America. He has 20+ years experience in career development with clients throughout the U.S., Canada, and internationally. He is the resume and LinkedIn expert for BeyondB-School.com, a former Board Member for the global Career Thought Leaders Consortium, and examples of his work have been published in 17 leading career publications.

Current position (1)

President

Career Quest

Degrees (1)

M.A., English

University of Waterloo

1983 to 1990

Presentations

Presentations (6)

Advanced LinkedIn Profiles

A powerful, well written and keyword-optimized profile is critical to your success on LinkedIn. If you want to be found, and compel people to contact or connect with you, your profile has to be well constructed and take advantage of every key section. But no one has told you how…until now.

In this hands-on workshop, Ross Macpherson divulges the secrets he uses as a professional writer as he walks you through the whys and hows of standing out among your competition and presenting yourself as the top-notch professional you are.

Creating Powerful Resumes

If you have a “good” resume, it simply isn’t good enough…it has to be great. A truly effective resume is more than just a pretty or well-constructed document…it’s a powerful marketing tool that allows you to stand out among your toughest competition, showcases your value to an employer in the most compelling way possible, and most importantly…makes your phone ring off the hook!

In this jam-packed session, you will learn the latest advanced resume strategies from one of North America’s top resume writers – someone who has helped countless industry leaders and executives across the U.S., Canada and internationally. Prepare to take notes – this is NOT your average resume session!

Digital Brand Building: Creating a Strong Online Identity

In today’s job market, recruiters not only look at your LinkedIn profile, they will also Google you. Do you appear online as you would want a recruiter to see you? Does your online brand, or online identity, market you effectively and support your career goals? Participants learn how to construct their brand, what constitutes a strong online identity and strategies to help manage what Google results your name generates. Particular attention is given to building a strong LinkedIn profile, the #1 platform for your professional brand.

Video Interviewing MasterClass

A recent Korn Ferry report revealed that 71% of companies surveyed use video interviewing platforms for their hiring (JPMorgan Chase, Johnson & Johnson, and many others). Goldman Sachs, for example, has replaced ALL of their on-campus recruiting with video recruiting. And companies are not just using video at the interview stage…they’re now using video at the application stage and applying cognitive assessment software to analyze the content of candidate responses...like ATS keyword scanning on steroids!

In this cutting-edge session, Ross Macpherson pairs up with Catharine Fennel the CEO of videoBIO, a leader in the video interviewing space, to provide your MBAs with a hands-on workshop where they will work on their messaging AND get a chance to practice with the video interviewing technology in real time to see 1) how “video-ready” they are, and 2) how the technology evaluates their performance and fit.

Don’t miss out on this workshop…it’s the first of its kind!

Advanced Interviewing

Knowing the “basics” of how to interview will only put you on par with every other candidate, and that’s not going to win you a job offer. This session takes what you know about interviewing and gives you advanced strategies to help you stand out and blow your competition away.

Cover Letters & LinkedIn InMails

Make no mistake, how you introduce yourself in your job search is a crucial part of your success, and can either help or hurt your chances. Sadly, most cover letters are awful, most people still don’t know how to contact a company “cold”, and too many professionals don’t know how to properly connect with alumni or potential connections on LinkedIn.

In this session, Ross will introduce participants to the different types of letters and introductions you can use, when and how to use them, and most importantly how to construct them so that they convey the right message and make YOU stand out from the crowd.

Workshops (1)

LinkedIn Secrets to Accelerate Your Career (CFA Institute)

1 hour

LinkedIn is the most powerful career-building tool to come along in years. However, while most people are ON it, few really know how to use it. In this jam-packed webinar, career success and branding expert Ross Macpherson will show you how to 1) build a great profile (most are terrible), 2) connect with the right people, and 3) take advantage of some of LinkedIn’s other great tools to build your brand and accelerate your career.

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Expertise (7)